Updated: Feb 15, 2022
Every entrepreneur worth their salt realizes that consolidating the visibility of their brand or business is the only surefire way of staying on top of their competitors at all times. And in this modern time and age, visibility is no longer confined to the traditional advertisement means of billboards, posters, flyers, and print ads. With the world at large riding the high of the digital wave, the realms of marketing and advertising present no exception there. Needless to say, if you want people to find out and look up your business in these current times, you must actively invest time and resources into ensuring that your brand has an uncompromising digital footprint. In this article, we discuss how you can meet that objective by optimizing the YouTube and Facebook accounts of your business. Read on to find out more. This is SEO for YouTube and Facebook. Yes, that is right, SEO is not restricted to Google, Bing, and Yahoo.
SEO Best Practices For YouTube
YouTube is the second most used search engine in the world, second only to Google. Therefore, utilizing these SEO best practices will help your brand standout on the most popular place to consume video content online. Listed below are a set of practices that you must adopt in order to optimize your brand’s YouTube for SEO.
Search For Video Keywords
Keywords for YouTube are normally a touch different from the keywords that pop up with other (and more mainstream) search engines such as Google, and Bing. For instance, you’ll observe a lot of YouTube keywords beginning with the phrase “how to”. The best way to find video keywords is by first running a Google search of all the various keywords that are related to your niche. Then, see if any keywords bring up video results. For example, if you search for “how to make grilled chicken sandwich,” you’ll come across several video results, and at least one is from YouTube.
Optimize Video Titles
This is a rule that extends to both written as well as video content. Never forget to optimize your headlines. There are primarily two things you need to keep in mind before finalizing your video title- it should contain your focus keyword, like in the image below “orange pie” is the focus keyword. Simply put, when viewers come across your video title, they should be able to understand, almost instantaneously, what benefits or value they are going to get from watching it. Using clear titles goes a long way towards boosting your YouTube SEO.
Optimize YouTube Tags
One of the SEO best practices feature that YouTube provides is in the form of tagging. Tagging allows you to enter relevant keywords that subsequently help your videos garner more views. Ensure that you only use those tags that are extremely relevant to your topic. A good practice here involves using LSI (Latent Semantic Indexing) keywords that revolve around your focus keyword. While tagging is no doubt a guaranteed way of improving your YouTube SEO, care must be taken not to overdo it. Typically, using around 10 to 12 tags for a single video is considered ideal. You will see a “Tags” space during the process of uploading your video like shown in the image below.
Ask Your Viewers To Leave Comments
When it comes to YouTube videos and comments, the formula is pretty simple- the more comments a video gets, the more popular it is deemed by the algorithm. Much like Google, YouTube prioritizes content that’s popular. And comments are among the foremost metrics that YouTube makes use of to determine what people like the most. Hence, the next time you make a video, don’t forget to record a small segment asking your viewers to drop their thoughts or reactions in the comments section. Remember, every single comment counts!
SEO Best Practices For Facebook
Despite all the GOOD, BAD, and the UGLY press sometimes, Facebook is still the most well-known and widely used social media platform in the world. Running ads, marketplace, and groups make Facebook a one-stop online world with a little bit of everything for everyone, so just like YouTube, it is critical to optimize your brand on the Facebook platform. Listed below are the set of best practices that will enable you to optimize your business’s Facebook account for SEO.
Pick The Right Type of Facebook Page
When creating a Facebook page for your business, it is critical to pick the right type of Facebook page at the outset. The options that are present at your disposal are- Local Business or Place, Company, Brand or Product, Public Figure, Entertainment, and Cause or Community. Setting it up properly the first go-round will improve the way you convey the message you wish to show. Once you’ve finalized on the option of your choice, you can visit Facebook.com/pages/create and begin the process.
Update Your Page With The Accurate Business Hours
Of course, entering your business hours on your business’s page is important. But you know what’s equally important? Not forgetting to update them whenever they change. And believe us, many businesses miss a trick here. Additionally, when adding new location pages, ensure that the correct hours of operation and days open are updated, for there’s a good chance that some may vary.
Keep A Customer Username
Keeping a custom username or an user-friendly for your page goes a long way towards increasing its accessibility. When your business has a unique username, it becomes that much more convenient for users to find your Facebook Page in search. While defining this custom username, you should always keep your brand’s name at the top of your mind. If you’re optimizing a Facebook location page, then it is advisable that you use the brand name along with the location in the username.
Add a CTA (Call to Action) Button
Facebook gives you the option of adding a CTA button under your cover photo. A CTA button is important because it encourages users to either interact with the content on your page or uncover more information about your business or brand.
On this image, you can see that the client is asking his audience to subscribe while the video is still in progress. If you scroll down and click on “See More” you will be able to see tons of links and the YouTuber is asking his viewers to click on the links to for more information or to buy something.
Example 2: The “Listen on Spotify” is also a CTA option.
Example 3: After the end of the video the YouTuber is promoting some of her other videos.
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